Source: aithority.com For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all Read More
Tag: digital advertising
Source – adnews.com.au To quote Eoin Treacy in ‘How to Profit from the Peaceful Rise of the Robots’: “Don’t think of robots as replacements for humans – think of them as things that will help make us better at tackling many of the problems we face.” Never has this been more appropriate than now in the Read More
Source – bwdisrupt.businessworld.in We’re in an algorithmic world. Everything we do on digital is recorded and now, being understood. By mapping a consumer’s digital footprint, marketers are able to understand their audience better and run targeted advertising. In essence, we are data. Bits and portions of us tell us a lot about who we are. And Read More
Source – seekingalpha.com Summary In the next 10 years, the artificial intelligence market will be increasing by an average of 50% each year. Over the past 6 years, Alphabet acquired more artificial intelligence startups than Facebook and Microsoft combined. The first practical results of Alphabet in the field of artificial intelligence are qualitatively better than those Read More