Source – https://www.financialexpress.com/ Blueshift raises $30 million in Series C funding round to scale its SmartHub customer data platform Marketing and customer experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalised experiences. However, traditional marketing platforms focus only Read More
Tag: marketers
Source- emarketer.com Although many marketers rely on simplistic or outdated attribution models, improvements are being made. We forecast that 58.3% of US companies will use multichannel attribution for their digital marketing efforts in 2019, up from 48.6% in 2017. Multichannel attribution assigns marketing credit to more than one marketing channel or touchpoint. It also provides more Read More
Source – cmswire.com Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business in the next five years in the areas of hyper-personalization of content (61 percent), dynamic landing pages and websites (61 percent) and delivering the right message, on the Read More