Stirista, a data-driven digital marketing solutions provider known for its identity resolution and authoritative data assets, announced the acquisition of Venture Development Center (VDC), a data marketplace with unique data assets and clients such as Accenture, Asurion, TransUnion, Warner Media and more. VDC is led by Matthew W. Staudt, who has held the CEO role at VDC since 2018, and who will join Stirista as Chief Strategy Officer.

Currently, Stirista combines the power of authoritative identity data with the execution of omnichannel marketing.

Through its data and customer-centric approach, Stirista is helping Fortune 500 and mid-market brands including Great Clips, Oracle and Verizon, among others, increase brand loyalty and acquire new customers. Stirista’s privacy-compliant data insights helps clients interact with customers and prospects via digital, email and social channels.

The acquisition of VDC will help Stirista, which recorded extraordinary revenue growth in 2020, continue to expand its identity solutions which are the basis for its clients’ audience segmentation, CTV, email marketing, and programmatic programs. Additionally, VDC data contributors will have the opportunity to maximize and monetize their data assets thru Stirista’s Data Marketplace Exchange. This is Stirista’s third acquisition in the past 10 months.

“We are excited to welcome the VDC team to Stirista as their unique data sources, consultative approach and strategic thinking have been critical to helping their clients leverage big data,” said Stirista CEO Ajay Gupta. “This is another important milestone for Stirista as we continue to expand our solutions to help brands provide more value to their customers and prospects. Matt Staudt has been a friend and mentor for the past decade, and I look forward to having him on our leadership team.”

Founded in 1996, VDC is a noted innovator of data sourcing, data management and data monetization strategy with a who’s who roster of clients across multiple industries. Founded by the late Dr. Charles “Charlie” Stryker, a data marketing pioneer, VDC’s breakthrough uses of alternative data have helped its clients drive revenue and elevate existing business practices.

“Today’s leading marketers rely on privacy-compliant options for sourcing identity and customer data,” said Staudt. “I am thrilled that the VDC mission and team will be able to continue to bridge the data gap for our new and existing clients with the Stirista identity and technology as its spine.”

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Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the acquisition of Data Science Central LLC, an independent digital publishing and media company focused on data science and business analytics. Data Science Central provides a wide range of information on topics including AI, advanced analytics, big data and machine learning.

The data science function is a true catalyst for driving data transformation and competitive edge for modern organizations and we are committed to serving these organizations by further enhancing our extensive coverage in this market”

As an addition to TechTarget’s portfolio of market-specific media properties, Data Science Central provides rich editorial coverage, social interaction and the latest technology trends, tools and techniques to one of the largest communities of big data and data science professionals across the globe. Data Science Central generates nearly two million visits per quarter and has over 180k registered members. In addition, it has over 500k LinkedIn group members and over 370k Twitter followers.

“We’re excited to see TechTarget integrate and grow Data Science Central into its extensive network,” said Tim Matteson, Co-Founder, Data Science Central. “Working together we can transform how organizations leverage AI-driven insights for competitive gain.”

DataScienceCentral.com complements TechTarget’s existing portfolio of websites in the information management space, including SearchEnterpriseAI.com, SearchDataManagement.com and SearchBusinessAnalytics.com™. It enhances the company’s coverage in a rapidly growing area. According to Research Dive, the global Data Science Platform market will reach $224.3 billion by the end of 2026, representing a 31% CAGR.

“We anticipate significant market growth to continue in the next 1-3 years, fueled by the rapid adoption of AI, expanded availability of public cloud services, IoT and technologies to support the automation of big data processing,” said Vincent Granville, Executive Data Scientist and Co-Founder, Data Science Central.

TechTarget has been covering the AI, machine learning and data science market extensively over the past few years and has witnessed a significant uptick in traffic and member activity in the past year (e.g. 2 million global activities on data science topics in 2019). One of the key objectives to integrating Data Science Central will be to continue to nurture and strengthen this high-growth area of audience interest with quality content designed to help educate buyers in this market.

“The data science function is a true catalyst for driving data transformation and competitive edge for modern organizations and we are committed to serving these organizations by further enhancing our extensive coverage in this market,” said Eileen Corrigan, VP and Publisher, Information Management Markets, TechTarget. “This acquisition enables us to deliver the largest audience of data science professionals and serve the growing number of vendors seeking to engage with active buyers in the space.”

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