According to a recent press release, “GreenSky, Inc., a leading financial technology company Powering Commerce at the Point of Sale®, today announced the launch of a newly established Data Science division to boost the Company’s consumer protection program. The company is investing in artificial intelligence and machine learning to more accurately identify suspicious activity, alert consumers faster, and remediate situations more effectively. Marty Smith, former GreenSky Chief Information Officer, is leading this division. Prior to joining GreenSky, Mr. Smith held multiple executive-level technology positions with IPG, ChoicePoint, and The Home Depot. ‘Our investment in Data Science underscores the importance that GreenSky places upon employing the most advanced technologies available to protect our Program borrowers,’ said David Zalik, GreenSky Chairman and CEO. ‘I have complete confidence in Marty’s leadership to assume this critical role for GreenSky as part of our ongoing efforts to detect and eliminate consumer fraud’.”

The release continues, “GreenSky has a relentless focus on eliminating fraud at the point of sale and is constantly exploring new ways to build upon its top-notch consumer protection program. The Company currently leverages AI to create identity verification scores and creates fraud models to identify risky merchants and transaction patterns. GreenSky will require consumer borrowers to authorize pending transactions via “text back” to GreenSky. Leveraging the Company’s innovative real-time text back technology will empower a consumer to allow a charge to post to the consumer’s account or to immediately decline the transaction, in which case the transaction and the presenting merchant can be flagged for immediate investigation.”

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