Google is in the process of developing its own Pixel and Chromebook processors, reports Axios. The search engine has teamed with Samsung on a project called Whitechapel to make chipsets for its smartphones. The tech giant intends to release a handset powered by its new mobile CPU as soon as 2021, but its redesigned laptops won’t be ready as quickly.

Google’s In-House Processor Plans

Although Google’s Pixels have consistently received strong reviews from critics, they’ve never been bestsellers. 9to5Google reports the firm’s smartphones only make up five percent of the handsets on Verizon’s network. But the Silicon Valley giant seemingly wants to expand its smartphone market share by making a best in class mobile device.

Axios notes Google partnered with Samsung to fabricate 8-core ARM mobile CPUs using the South Korean company’s 5 nm process. The Mountain View, California-based corporation designed it silicon to facilitate its machine learning tools and optimize the functionality of Google Assistant. Notably, Whitechapel is pretty far along in its development; Samsung already delivered working mobile chips to the conglomerate.

Previously, Google sourced processors for its Pixel series from Qualcomm.

If Google’s custom processor project succeeds, it could help the corporation put out a Pixel with broad market appeal. Apple, which develops its CPUs in house, optimized the iPhone’s battery life and operational speed by attuning its hardware with its mobile operating system and applications.

Google’s Recent Interest in Developing its Own Chips

Although news of Google’s chipset production partnership with Samsung is surprising, the company has had an interest in developing its own chips for some time.

The firm developed a chip called the Pixel Neural Core to improve the image processing and voice recognition capability of its Pixel 4 and 4XL handsets. Moreover, the corporation made its first mobile system-on-a-chip to enhance the camera quality and battery life of its Pixel 2 and 3 devices.

Early last year, Google hired engineers who previously worked at Intel, Nvidia, and Qualcomm to bolster its chipmaking capability.

The Massachusetts Institute of Technology recently covered Google’s efforts to make better machine learning chips utilizing a reinforcement learning algorithm. The company’s experiment resulted in the program finding new and more efficient ways to layout artificial intelligence processors.

While Google generates the majority of its income through advertising sales, its investments in mobile and server component design suggest it’s trying to diversify its revenue streams. As the smartphone and data center chip markets are estimated to reach $1,351.8 billion and $15.6 billion in respective value by 2025, the corporation is pursuing two very lucrative sectors.

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he race for supremacy in the field of Artificial Intelligence (AI) is heating up, with the biggest players in the industry coming up with their own products one after the other. And now Samsung appears to have hinted that it may have a mysterious new product in the pipeline that could be quite a bit special.

Called Neon, the new AI-based product is currently in the works at Samsung Technology & Advanced Research Labs (STAR Labs) an independent entity of Samsung Electronics. While little has been revealed by Neon till now, it will however, be the second AI assistant from Samsung after it introduced Bixby back in 2017.

As of now, Bixby is supported across a range of products and finds a presence not only on its smartphones, but also many of its IoT enabled home appliances. Interestingly, the new AI-based assistant will also have an India connect as its creator, STAR Labs, is currently being led by India-born Pranav Mistry who will be unveiling Neon at CES 2020 in Las Vegas next month.

For Samsung’s part, it has remained tight lipped on Neon, and has only teased the product via social media channels. It has also created a website with a domain name Neon life that doesn’t reveal any details except showcasing a tagline saying, Have you ever met an Artificial’?

Samsung has also teased that NEON will be a human-level AI, which may heavily depend upon access to a working 5G network. While the teasers do not reveal much, a look at Star Labs’goals reveals that the project is to secure cutting-edge AI core technologies and platformshuman-level AI with the ability to speak, recognize, and thinkto provide new AI-driven experiences and value to its customers.

If this indeed ends up being true, then with Neon we very well may end up having on our hands a highly advanced AI-assistant, one which could think and act like human beings, and may very well be very difficult to differenciate from the real thing in the way it interacts with humans.

Interestingly, Samsung is also using a number of celebrities to drum up interest for this new product. One of these is Shekhar Kapur who recently tweeted, Finally, Artifical Intelligence that will make you wonder which one of you is real. 

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