Artificial Intelligence has been on the tech agenda for more than two decades now, although its impact on our day-to-day lives is perhaps yet to be fully realized. Perceptions of AI’s innovation are broad and have altered over time.

For many, AI is an exciting new tool that will improve the quality of our lives, at home and work, by being able to deliver functions that will save us time and enhance our experiences in the world of leisure and entertainment. But for others, AI is perceived as a threat to our livelihoods. Old-fashioned perceptions push the narrative that technology must be managed and developed slowly – or not developed at all – to protect our ways of life.

This has contributed to AI receiving only sporadic funding and being dismissed by some as a pipe dream. However, we will discuss the positive impact that AI is having on the world of digital entertainment, and in particular in the world of bingo and online casino gaming.

That’s entertainment

Although many may not realize AI is already readily utilized as a part of several mainstream digital entertainment experiences. For example, Netflix viewers will receive recommendations of what to watch next based on the technology. AI is used to interpret data and produce an algorithm that displays film and TV suggestions that will likely appeal to the user based on their previous habits. In this instance, AI is helping to deliver a much more bespoke, personalized experience to paying subscribers.

In gaming, AI can be used to set a difficultly level based on the player’s abilities and can make configuration recommendations to enhance the player’s experience. Where human guidance is not possible, AI helps to keep new players on track.

Other gaming sectors, such as online casino gaming, have contrasting relationships with AI. Some platforms utilize the technology in a similar way to traditional console titles to automatically change personalization. It can also be used to speed up manual processes, such as repeating a previous bet or warning the player against ‘twisting’ in a game of blackjack when they have a good hand. Others instead use more tried and tested innovations such as random number generators to ensure games are fair.

Some businesses in the casino sector have adopted the technology to try and enhance the experience for players.  Sue Dawson from Best New Bingo Sites explains how “In real money online gaming, AI can be used for targeting marketing and advertising so that players receive promotional offers that are tailored to their preferences and behavior. For instance, you might receive an offer of free spins for the slot game you play most often at the time of day you’re most likely to play. The games themselves are strictly regulated, though, and must use verified RNG to ensure that all players have the same chance of winning.”

The future

As is the case in any area of technology, it’s fascinating to speculate what the future may hold for AI. Already developers are experimenting with its use in spheres like art and even literature. Art AI Gallery offers images for sale that have been generated by artificial intelligence, while developers have experimented with using AI to write plays, make music, and script films.

It’s clear from the evidence that AI is already a major part of many lives, and as the technology behind it advances, it’s likely that will see further leaps forward taken in the years and decades to come.

The post BINGO AND AI THE CHANGING RELATION BETWEEN ENTERTAINMENT AND ARTIFICIAL INTELLIGENCE appeared first on Artificial Intelligence.

CasinoBeats Malta Digital is to reflect the crucial role that affiliates continue to play in the online casino industry by making the future of igaming affiliation one of the key themes of the agenda for the three-day virtual conference and exhibition.

The content will feature insights and ideas from some of the leading executives in the sector, while there will also be plenty of networking opportunities for affiliates and operator affiliate managers during the event, which takes place on 30 June – 2 July 2020.

Among the key sessions is the Affiliate Leaders Panel, sponsored by Intertops, which has a speaker line-up that includes Tobias Svensen (CEO, CasinoGrounds), Hamish Brown (VP casino, Catena Media), Jonathan Edelshaim (general manager, Natural Intelligence) and Marcos Oliveira (chief affiliate officer, Clever Advertising Group).

It will examine the challenges facing major igaming affiliates, the ways in which the changing regulatory climate is influencing how affiliates operate, and what opportunities are available to new entrants to the market. 

Another highlight is the Acquisition & Personalisation session, which will see a panel including Assaf Stieglitz (founder, Odds1x2.com) share their experiences of the most effective methods for the slots sector to acquire new players and optimise the lifetime value of customers. Panelists will also outline their thinking on how these techniques may evolve as the market continues to change.  

Delegates can also look forward to some practical advice during the Affiliates: Compliance Minefield session, as a panel that includes Ian Sims (founder, Rightlander) details how  igaming affiliates can stay simultaneously onside with advertising guidelines, operator policy and regulatory requirements. 

In addition to the marketing-focused sessions, there will be panels on other topics of interest to affiliates, such as developments in the Japanese and Swedish markets, and the long-term outlook for live casino, online poker and bingo.   

Away from the conference rooms, operator affiliate managers and delegates from affiliates will have lots of opportunities to connect during CasinoBeats Malta Digital. The event has a virtual networking lounge, a virtual bar and one-to-one chat functionality, along with a selection of themed networking hours designed to bring together stakeholders interested in specific market sectors. The schedule will include a dedicated affiliate session. 

Stewart Darkin, managing director of CasinoBeats, said: “We’ve chosen to make affiliate marketing a central theme for the event in recognition of the fact that igaming affiliates remain an important part of the online casino ecosystem. 

“The strategies affiliates use to achieve results for operators are constantly evolving, and delegates attending the conference sessions will discover plenty of new perspectives on the coming trends and long-term future of the sector. 

“The event will also provide a relaxed setting for operators to connect and talk business with both market-leading super affiliates and innovative new affiliates.” 

CasinoBeats Malta Digital will see 3,000 industry delegates, including more than 1,200 representatives of major casino, slots and poker operators, gather for a five-track conference, interactive exhibition featuring 40 leading suppliers, and selection of virtual networking events. 

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