THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN IGAMING

15Oct - by aiuniverse - 0 - In AI-ONE

Source: analyticsinsight.net

When it comes to the talk of technological advancements, artificial intelligence will always be one of the most revolutionizing technologies that are present in many industries. Artificial Intelligence is defined as the theory and development of computer systems to be able to perform human tasks like visual perception, speech recognition, and even decision-making.

The first AI program can be traced as early as the 1950s and since then, it’s been continuously developed. Right, now we can already see how powerful AI is and how widely present it is in many industries like gambling.

Artificial Intelligence has always been heavily acquainted with gaming including gambling. This is more specifically for online gambling or online casino gaming. AI has been playing an important role in different aspects when it comes to online gambling. Here are some of the aspects of online gambling that is benefiting from Artificial Intelligence.

  • Getting New Customers

Online casinos are constantly trying to find ways to get new customers. The competition is just tough because there are now so many online casino operators out there nowadays and all operators have their ways of enticing people like giving great casino bonuses.

Players would usually always prioritize to choose a casino bonus that will be beneficial for them and this is why casinos must reach people who will be interested in their offers. And so, advertising plays an important part here and casino ads are usually more visible to people with casino gaming history. This is something that operators learn by using AI-powered algorithms.

  • Player Verification

Security is extremely important to casino operators and they must screen their players well. The verification process allows them to make sure that people signing up on their site are real people. For some casinos, their verification process includes face-recognition as well.

Aside from the verification process, they also use AI tech to keep track of suspicious activities. The AI tech that they use on this can identify whether suspicious activities or fraudulent behaviors are going on. This helps ensure that the personal information of their customers are players are secure.

  • Smart Data

Ever wonder why it is that whenever you log in to your casino account, you always seem to be presented with games that you are likely to play? AI technology is also responsible for that. The AI algorithm determines what games you might enjoy based on the other games that you’re playing. This way, online casinos get to ensure that what they are offering to their customers appear customized.

Just remember that any AI program functions based on the data it gets. It may get data from the player’s information and activities. Whatever the AI algorithm will do is based on its programming. Once data is gathered, that’s when the algorithm functions and knows if something is suspicious or this is something that a player will find interesting.

  • Virtual Reality

Virtual Reality has been the talk for a while now in the gaming and gambling sector. There are already online casino games that you can play with a VR device. Playing with VR casino games lets you experience realistic online casino gaming and this is also made possible because of AI technology.

When playing any VR games, the result of the interaction you make with any object in the virtual world is the product of AI. How your virtual environment reacts towards your actions is the AI functioning. If you are playing an online casino game against a computer, that’s also AI. It’s the computer functioning like a real player and the actions that your computer opponent take is also the result of compiling data from other players.

  • Combatting Gambling Addiction

Many online casinos nowadays are very much cooperative when it comes to combatting gambling addictions in different countries as it is a very serious issue. AI helps casinos combat gambling addiction by analyzing player activities. There are AI programs that could detect problematic gambling patterns or behaviors.

Problematic behavior can be detected in an early stage and it could alert online casinos. If proven that there seems to be something problematic when it comes to the activities of a player, then the online casino could suspend the player’s account. The operator could also give options to the player when it comes to how they could help fight gambling addiction.

AI technology is continuously developed. AI programs are consistently learning and are now function more human-like. Just imagine how far technology would go because of this and this could make online casino gaming more realistic in the future. It is understandable why many are fearing the power of AI, but its benefits are countless.

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