IMPLEMENTATION OF BIG DATA ANALYTICS FOR BETTER CUSTOMER EXPERIENCE
Source – https://www.analyticsinsight.net/
The organization leverages big data analytics for effective customer experience.
With digital transformation and innovation, access to a huge pile of information as well as data which includes buying behaviour and preferences of customers has become easily available. Unlike traditional CRM information, data is now collected increasingly from blogs, social media posts through the use of smartphones and other digital sources. This varied information and data are known as big data.
Modern technology serves in providing tools to all industries that enhance operations leading to maximization of revenue and minimization of waste. As a result, many industries now have access to updated information about customer experience, financial transactions, product acceptance. Decision-makers can view, analyse and reply in real-time.
Unlike traditional data, big data is unstructured and distributed, and it is impossible for traditional SQL databases to manage and control those data. Therefore, big data analytics are required to evaluate and measure a huge pile of information collected from customers.
Big data analytics, is a method of advanced analytics, which includes multifaceted applications with elements such as predictive models, statistical algorithms powered by analytics systems.
Organizations can make use of big data analytics to make informed data-driven decisions that can result in an improved business-related outcome. This can lead to more effective and efficient marketing, customer personalization, and new revenue opportunities.
How to make use of big data analytics for better customer experience-
Build a data centre
Collecting all information and data and assembling them into one place creates a clear, enterprise-wide data layer giving prominence to all departments. This enables organizations to make informed choices for customers and employees. Big data analytics can simplify and transmute customer and company relationships. Using data analytics helps the organization to know their customers better and this helps in minimizing or rather bridging the gap in their marketing strategies.
Identify customers effectively through data
Building a strong data platform and using big data analytics helps in gaining access to all the information about the customers which leads to effective identification of customers. Also, it helps in collecting customer feedback which is useful for product innovation and market strategy. Through big data, analytics organizations can build loyalty towards the customer as well as respond to their complaints. This will also help in tracking marketing trends.
Advancing talent recruitment and retention
Accessing functional data helps in fuelling improvements in the field of hiring and getting candidates more effectively and efficiently. This helps in reducing hiring time, decreases costs, and also enhances candidate’s and company’s experience. Big data analytics helps in the growth of a company’s digital and analytical models. It is important to put more employees at the forefront to make use of big data analytics to access data which will allow them to make effective decisions for the organization as well as customers.
Access to personal information
Big data analytics helps in collecting personal information (gathered through big data) about a customer, thus helps in interacting with the customer in a meaningful and productive way. Thus, this level of customer personalization in brand communications can be expected.
Track customer behaviour and motivation
Big data analytics can be used to find out customer sentiments and behaviour. Through big data analytics, it is also easy to track customer experience and review which enables an organization to make an informed decision about customer behaviour.
No matter what industry or organization it is, big data analytics are used to find a way to improve market strategies by getting access to a huge pile of data through social media posts, blogs, etc. With more data available than ever before, big data analytics is used to improve and enhance customer experience.