Big data is now so big and so fast, we need a new term to describe it

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Big data used to be, with hindsight, pedestrian. Conferences on the subject (in those days ‘data warehousing’) used to be about companies showing off. Big data seemed to have gone away, or at least gone very quiet. That scale of data (vast, huge, overwhelming, exciting) certainly concentrates the mind. Get it wrong and, well, you know the old handle that data is the new oil.

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