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Business intelligence techniques help understand trends and identify patterns from big data

In the digital world, modern businesses generate big data on daily basis. The recent advancement in technology has opened the door for companies to effectively store and process big data to unleash data-driven decisions and insights. Unfortunately, there is a void between data storage and usage. Many companies, starting from small to big, collect huge data but only use very little of it to make business decisions. In order to mitigate this data gap, business intelligence is being deployed. With the rise in the need for real-time data processing, business intelligence techniques have exploded, making data and analytics accessible for more than just analysts. While business intelligence technology helps decision-makers to analyze data and make informed decisions, top business intelligence techniques drive the initiatives. They help analysts understand trends and aid them to identify patterns in the mountains of big data that businesses build up. The need for more disruption in decision-making and the growing demand for business intelligence has opened the door for a surplus amount of business intelligence techniques. In this Article, Analytics Insight has listed top business intelligence techniques that help companies to get the maximum out of big data.


Top Business Intelligence Techniques


Online Analytical Processing (OLAP) is an important business intelligence technique, that is used to solve analytical problems with different dimensions. A major benefit of using OLAP is that its multi-dimensional nature provides leniency for users to look at data issues from different views. By doing so, they can even identify hidden problems in the process. OLAP is mainly used to complete tasks like budgeting, CRM data analysis, and financial forecasting.

Data Visualization

Data is often stored in form of numbers that are put together as a matrix. But interpreting the matrix to make business decisions is a critical task. A commoner, or even an analyst, can find the progress of data when it is stored as a set. To untangle the knot, data visualization is used. Data visualizations help professionals look at data from more than one dimension and help them make informed decisions. Therefore, visualization of data in charts is an easy and convenient way to understand the stance.

Data Mining

Data mining is the process of analyzing large quantities of data to discover meaningful patterns and rules by automatic or semi-automatic means. In a corporate data warehouse, the amount of data stored is very huge. Finding the actual data that could drive business decisions is quite critical. Therefore, analysts use data mining techniques to unravel the hidden patterns and relationships in data. Knowledge discovery in databases is the whole process of using the database along with any required selection, processing, sub-sampling, choosing the proper way for data transformation.


Reporting in business intelligence represents the whole process of designing, scheduling, generating the performance, sales, reconciliation, and saving the content. It helps companies to effectively gather and present information to stand by the management, planning, and decision-making process. Business leaders get to view the reports at daily, weekly, or monthly intervals as per their needs.


Analytics in Business Intelligence defines the study of data to extract effective decisions and figure out the trends. Analytics is famous among business companies as it lets analysts and business leaders deeply understand the data they have and drive value from it. Many business perspectives, from marketing to call centers to use analytics in different forms. For example, call centers leverage speech analytics to monitor customer sentiments and improve the way answers are presented.


Following the outbreak of the pandemic and the lockdown that came to effect, companies across the globe started moving their routine working into cloud modes. The rise of cloud technology has greatly impacted many businesses. However, even after the restrictions are lifted, companies still prefer to work over the cloud because of its lenient accessibility and easy-to-use attributes. Moving a step forward, even Research & Development initiatives are being moved to the cloud, thanks to its cost-saving and easy-to-use nature.


Extraction-Transaction-Loading (ETL) is a unique business intelligence technique that takes care of the overall data processing routine. It extracts data from storage, transforms it into the processor, and loads it into the business intelligence system. They are mainly used as a transaction tool that transforms data from various sources to data warehouses. ETL also moderates the data to address the need of the company. It improves the quality level by loading it into the end targets such as databases or data warehouses.

Statistical Analysis

Statistical analysis uses mathematical techniques to create the significance and reliability of observed relations. It also grasps the change of behavior in people that are visible in data with its distribution analysis and confidence intervals. Post data mining, analysts carry out statistical analysis to devise and get effective answers.

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