Source: aithority.com For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all Read More
Tag: customer data
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Source: NEW DELHI: Pacific Mall in West Delhi figured out through algorithms that 65% of the customers at its food-court preferred vegetarian food. That prompted the mall to add a Halidram outlet and sales at the food-court went up by Rs 50 lakh a month. In Bengaluru, Orion Mall found that most of its customers Read More
Source – venturebeat.com Accenture suggests that the core of retail strategy is a 720-degree view of customers — reaching digital natives with rapid focus shift, high expectations, and growing demand for personalization and perks. Successful examples such as Amazon, Macy’s, and Walmart prove that the way to reflect and interpret this view goes through experiment and innovation. In particular, the use of AI Read More