Source – https://www.analyticsinsight.net/
LinkedIn has been at the forefront of AI for years, and it employs it in a variety of ways that users may not be aware of.
LinkedIn is one of the most popular recruiting platforms available today. Recruiters from all around the world use LinkedIn every day to find and filter applicants for specific job openings.
LinkedIn is well-known for being one of the software behemoths that has pushed the limits of machine learning research and development. LinkedIn has been constantly exploring cutting-edge machine learning techniques in order to make artificial intelligence (AI) a first-class member of the LinkedIn experience, in contrast to cultivating one of the world’s wealthiest datasets.
Here are a few examples of how LinkedIn uses Artificial intelligence:
LinkedIn makes substantial use of data analytics and artificial intelligence to enhance the experiences of its users and customers. Members are exposed to it on a daily basis, whether they are receiving employment recommendations, suggestions for connecting with others, or reading helpful stuff in their feed. AI assists enterprise customers, such as recruiters, in finding new talent pools and receiving insightful data. AI systems have had a significant impact on both sides of the platforms, adding significant value.
According to a report, there was a 30% increase in job applications after the improvement of the personalization tool, which recommends jobs that members might be interested in. In general, job applications overall have grown more than 40% year-over-year, based on a variety of AI-driven optimizations that have been made to both sides of the member-recruiter ecosystem. The email responses to cold emails from recruiters have increased by 45% while at the same time cutting down on the notifications needed to send to the job seekers that have received such messages. Even better, the total number of continuing, two-way conversations started in LinkedIn Recruiter has doubled. Every message a recruiter sends is twice as likely to turn into a hire after the most powerful LinkedIn AI tools are implemented. AI has also improved article recommendations in the feed by 10-20% based on click-through rate. With all of these amazing statistics, the platform has reached 660 million users and engagement has increased 50% year over year. The value capture consists of increasing the number of users, specifically paid users and the number of enterprise subscriptions from companies.
LinkedIn also uses AI to help businesses overcome human biases that stifle equality. These AI features are included in LinkedIn’s Talent Insight product, which is geared at recruiters and focuses on diversity and inclusion.
LinkedIn can monitor what occurs in the recruitment process in terms of gender, providing firms with data and insights into how their job postings and InMail are functioning. In addition, the top search results in LinkedIn Recruiter will be re-ranked to be more representative.
Companies can observe the gender breakdown in each step of the hiring process according to LinkedIn’s reporting data on gender in the hiring process. They can also have a better understanding of the overall talent environment, such as how skill sets change over time and how to discover talent pools. Companies can also evaluate their gender breakdown to that of their counterparts in the sector to see how they might recruit from a more diverse pool.
AI also works in the background, protecting its members from hazardous information, routing connections to maintain a fast site performance experience, and ensuring that the notifications given to the users are informative but not obtrusive.