Tag: ad tools

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Machine Learning

Google infuses machine learning into suite of ad tools, takes aim at Amazon

Source – zdnet.com Google on Tuesday detailed a new suite of marketing tools that taps into the company’s vast repertoire of machine learning technology. Overall, the tools are aimed at helping marketers create more effective and optimized ads — but there’s a noticeable element of anti-Amazon underlining some of the key products. Namely, Google’s new Local Campaigns service. Read More