Source: pulsenews.co.kr

KEB Hana Bank on Monday announced an upgrade to its digital evolution by completing big data platform designed to analyze and utilize its stock of internal and external data related to transactions and customer services. 

The banking industry’s first big data system dubbed Hana Big Data Platform was built by a consortium of SK C&Ca and management consultancy PwC Consulting. 

The new system approaches not only structured and unstructured internal data but also public and social media data for data collection and analysis to support business decision-making, which was impossible with relational database platforms and traditional data warehouse. 

The new system has an analytical environment based on Sandbox (security software to enable program activation only when protected), which can prevent system overload, or the risk of data deletion and distortion, according to the bank. The new system also provides an independent space and tools for analysis for data analysts. 

The bank is already leveraging the system to support decision-making in channel optimization with branch office integration, prediction of corporate debt default, suggestions for optimal plans for customers, creation of visualized reports based on reputation data collected, and recommendations for new loans based on customer lifestyle analysis.