Source: adexchanger.com Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously Read More
Tag: CDP
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Source: which-50.com Tealium had added machine learning to Audience stream, its Customer Data Platform (CDP). Called Tealium Predict ML the company says it is designed to enable marketers to orchestrate real-time customer data, for instance by identifying buyers that are most likely to make a purchase or a segment most likely to churn. The company Read More