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Artificial Intelligence helps marketers take smart decisions
Source – https://www.financialexpress.com/ Blueshift raises $30 million in Series C funding round to scale its SmartHub customer data platform Marketing and customer experience (CX) are increasingly intertwined Read More
How Data Science Is Changing Marketing Attribution
Source- emarketer.com Although many marketers rely on simplistic or outdated attribution models, improvements are being made. We forecast that 58.3% of US companies will use multichannel attribution for Read More
6 Ways Marketers are Embracing Artificial Intelligence (AI)
Source – cmswire.com Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business Read More