Source – https://www.forbes.com/ Leveraging artificial intelligence (AI) is now commonplace in marketing. Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it easier than ever to connect your products and services to customers. As organizations grow more sophisticated in their adoption of AI, they can start to look beyond Read More

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Source – https://www.analyticsinsight.net/ Marketing Analytics Enable Business Organizations to Transform With an objective to evolve interminably, business organizations and companies deem marketing analytics as to the crucial slices in the realm of marketing as they are the primary drivers of successful markets. Marketing analytics promise to deliver more bottom-line impact. Especially, in times of uncertainty, Read More

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Source – https://www.kitchenbathdesign.com/ Traditional marketing approaches for kitchen and bath showrooms have generally involved identifying market opportunities from trends such as neighborhoods that your showroom serves, customer demographics and a healthy dose of throwing spaghetti against the wall to identify what would stick. However, this approach, while at times effective, is extremely inefficient. Marketing today has been transformed Read More

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Source – https://digit.fyi/ Speaking at DIGIT’s inaugural MarTech Virtual Summit, Daniel Winterstein, CTO at Good-Loop, discussed the ‘evolution’ of creative AI, and how the tech can aid your marketing strategy. In recent years we have seen a series of breakthroughs in the capabilities of artificial intelligence (AI) technology. We are now adopting AI tech across Read More

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Source: propertycasualty360.com Anyone looking for evidence that insurance advertisements have become a mainstay of popular culture need look no further than Geico’s YouTube channel, which currently boasts 1.88 million subscribers and is home to videos with tens of millions of views. Geico’s competitors might not have as robust a presence on the platform, but their brand Read More

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Source:thedrum.com “We want to expand what Vodafone stands for in consumers; minds,” says Pamela Brown, chief marketing officer, Vodafone Smart Tech. “It’s a significant step because we’re traditionally a mobile phone company.” Despite years spent dabbling in the Internet of Things (IoT) sector, she admits there is a lot of ground to make up in Read More

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Source- thehill.com They’re called salespeople, but they spend shockingly little of their time selling. Instead, their days consist of administrative work, manual data entry, looking for potential customers and communicating with those prospects: cold calling, sending emails, scheduling meetings and having conversations — many of which lead to nothing. This is both time-consuming and expensive for companies. Read More

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Source- adweek.com In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Want proof? Just check out Lexus’ powerful new commercial scripted by IBM Watson. So, what does AI have in store in 2019? Holistic media buying The fact that consumers habitually juggle content streams has long been a thorn in marketers’ Read More

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Source- entrepreneur.com Artificial Intelligence (AI) is a buzzword that’s increasingly gaining attention in today’s digital world. Self-driven cars, phones that can book your next dentist appointment and apps that auto-play music that you love – these are simple examples of Artificial Intelligence (AI) in our day-to-day life. There is a slew of marketing platforms that come Read More

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Artificial Intelligence